Himel’s ALTIVO Launch: Wiring the Ambition of Saudi Vision 2030

Saudi Arabia | November 14, 2025: Himel, the global leader in value-engineered electrical products, has officially unveiled its premium wiring device series, ALTIVO, across the Kingdom of Saudi Arabia. The dual launch in Riyadh and Jeddah marks Himel’s entry into the high-end segment of the Kingdom’s booming residential and commercial construction markets, offering an unmatched combination of cutting-edge design, long-term durability, functional performance, and local affordability.

Himel’s ALTIVO range sets a new benchmark for electrical accessories in the region. The portfolio features fully flat, ultra-slim switches, sockets, and accessories, available in five sophisticated colour options and offering over 80 functionalities, including high-speed USB charging and data ports. Built from superior quality Poly Carbonate and high-grade copper, ALTIVO ensures maximum electrical safety with robust resistance to heat, impact, and corrosion, guaranteeing exceptional longevity in demanding environments. This series is engineered to integrate seamlessly into modern luxury residences, smart offices, hospitality projects, and the Kingdom’s next-generation commercial hubs. Following successful introductions across the Middle East, East Africa and Southeast Asia, the ALTIVO portfolio is now available in over 14+ countries globally.

The launch is strategically timed to support the high-specification requirements of Saudi Vision 2030. The ALTIVO portfolio directly addresses the monumental expansion taking place across the Kingdom. By delivering high-quality, reliable, and aesthetically modern electrical infrastructure, Himel is ensuring that Saudi Arabia’s new urban landscapes and smart city developments are equipped with resilient, future-ready, and compliant electrical accessories that meet the stringent SASO (Saudi Standards, Metrology and Quality Organization) quality standards.

The product was unveiled at a grand ceremony attended by leadership from Himel and Distributing Partners at Crowne Plaza, Riyadh, followed by a launch in Jeddah, celebrating a partnership dedicated to empowering the Kingdom’s infrastructure.

Koon San Ang, Vice President, International Sales, said: “The introduction of ALTIVO to the Saudi market is more than a product launch—it is a clear investment in the future of the Kingdom. We recognize that Saudi Vision 2030 is fundamentally about elevating the quality of life and creating a thriving economy powered by world-class infrastructure. ALTIVO’s uncompromising standards for safety and its premium aesthetic are perfectly matched to this national ambition, ensuring that every new development is grounded in efficiency and durability. We are committed to supporting Saudi Arabia’s transformation by providing the electrical solutions that literally turn on the lights of progress and innovation across the country.”

Maroun Attalah, Regional Sales Manager, Middle East, added: "Our on-the-ground team has seen immense growth and a shift in demand towards highly reliable, technologically advanced, and well-designed solutions. ALTIVO is our direct response, offering modern design and functionality that gives our clients a definitive edge. This launch empowers the local market with the tools needed to construct smart, sustainable, and safe environments for the Saudi people.”

With the successful introduction of the ALTIVO portfolio across Riyadh and Jeddah, Himel solidifies its unwavering commitment to Saudi Arabia’s rapid growth and infrastructure development. The strategic partnership with our well-established distributors ensures that Himel is well-positioned to deliver solutions that are not only technologically advanced but also perfectly aligned with the Kingdom's Vision 2030 goals, paving the way for a new era of reliable, safe, and efficient power management across the region.