Himel Hosts ‘Automation and Drive Experience Day’ in South Africa, Launches ‘I Love Control’ Initiative
Himel Hosts ‘Automation and Drive Experience Day’ in South Africa, Launches ‘I Love Control’ Initiative
Johannesburg, South Africa – September 01, 2025 – Himel, the globally acclaimed manufacturer and supplier of electrical products, successfully concluded its annual Drives and Automation Experience Day in Johannesburg on August 27, 2025. In partnership with its official automation partner, CED, the event brought together managing directors, consultants, and project teams from across South Africa to explore the latest advances in Himel's automation and drive solutions.
As part of the week-long activations under the overarching global “Powering Infinity” campaign, Himel officially launched its flagship “I Love Control” initiative on August 23, 2025. This initiative introduces Himel’s comprehensive industrial control portfolio to the South African market, supported by a dedicated customer training program in Johannesburg. This strategic move marks Himel’s significant expansion into the HVAC-centric industrial automation segment, showcasing how its technology provides a cutting-edge solution against competitors.
Richard Egenrieder, General Manager, CED, stated: “We are proud to serve as Himel's official automation partner in South Africa. This event and the launch of the ‘I Love Control’ initiative are crucial for our market, providing our customers with the innovative, value-driven solutions they need to stay competitive. The Himel portfolio, from the new AI-powered EBA system to the X Series contactors and VSDs, is a game-changer that we are thrilled to bring to our community.”
The event also marked the debut of Himel’s AI-powered EBA (Energy Management & Building Automation) system. Featuring intuitive software and expert-driven intelligence, the platform delivers up to 30% energy savings, empowering partners with smart, sustainable buildings. The comprehensive portfolio on display included X Series contactors, SP Series VSDs, globally top-ranked smart relay controllers, and full automation systems engineered to enhance operational efficiency across ventilation, pumping, and more.
Led by Himel’s global leadership, Marketing, Sales, and Offer Management teams, the event underscored the brand’s long-term commitment and growing reach in South Africa.
Mr. Koon San Ang, International Sales Vice President at Himel, stated: “Through global political and economic instability, Himel has remained steadfast. We believe that reliable and affordable electrical products, delivered through trusted channel partners, are the foundation of sustainable growth.”
“By fostering collaboration and innovation, Himel aims to create a thriving ecosystem that supports our partners and the broader community in South Africa - bringing our vision of ‘Powering Infinity’ to life.”
Mr. Ang also reflected on Himel’s enduring legacy: “Since 1958, Himel has grown from its Spanish roots into a global leader, reaching over 60 countries and 6 billion people. By blending heritage with innovation, we continue to empower industries and communities with smart, safe, and affordable energy solutions.”
